What I’ll show you

~28 MINUTES PRESENTATION / ~30 MINUTES Q&A

The thesis

Not a Figma library.
A living language.

A configurable design system that runs in the browser. Choose a place, a time, a season, a weather — and the system regenerates an opinionated, complete visual language: typography stack, color palette, spacing scale, motion, elevation, components.

The output isn’t a downloadable Figma file. It’s a spec: tokens, decisions, and rationale, ready to ship.

FIG. 01 — Reference home, Pacific locale

What it proves

I think systemically about visual language. I design and I build. And I use AI as a build partner, not a replacement for craft.

The brief

Three partners.
One product.

Take three partner technologies — Tuva (clinical data model), Snowflake Cortex (AI/ML), Omni Analytics (embedded BI) — and make them feel like one opinionated, healthcare-grade product.

Two hard deadlines. Audience: healthcare executives. Stretch goal: present alongside Omni’s CEO at a Databricks conference.

FIG. 02 — AXIOM landing, post-sign-in welcome

Design move 01 · Subtract until it sharpens

One persona, told well, is more convincing
than two personas told approximately.

Design move 02 · Layer, not screen

Blobby.
Ambient, not
bolted on.

A persistent conversational AI bar across every screen, with per-screen contextual prompts. Snowflake Cortex stopped feeling like a separate page and became a layer that lives next to the work.

Two problems solved at once: trust — the AI is contextual to whatever the user is looking at — and rescue — if a viewer wanders off the guided tour, Blobby’s prompts pull them back into the narrative.

FIG. 03 — Blobby, persistent AI layer, contextual per screen

Design move 03 · Design-to-code, end to end

I don’t hand off Figma files.
I ship the product.

Outcomes

• A production-ready demo with a clear narrative arc, a defensible persona, and three partner technologies woven into a single experience.
• A reusable pattern — the AXIOM design language inside Omni tiles via inline HTML/CSS — that Astrodata can apply to future embedded analytics work.
• A clean handoff to Astrodata’s production engineering team, including the demo mode toggle that replaces auto-start.

Reflection

Visual design at scale is knowing
what to remove.

Two of the three biggest design decisions here were subtractions: cutting a persona, treating the AI as a layer instead of a screen. The work was about removing things until what was left felt inevitable.

The brand

The Beautiful Game,
Explained.

A podcast for Americans newly curious about soccer ahead of the 2026 World Cup. Brian Falk hosts; I’m the designer and developer.

Brand identity. Website. Publishing pipeline. Bluesky / AT Protocol social distribution. The whole stack from visual language to listener reach.

FIG. 04 — Soccer Curious, brand cover

Why I built it

There’s something specific about designing
for a medium where the words live
in someone’s ears.

The visual language has to support listening, not interrupt it. The brand has to feel like the show sounds. I’ve been thinking about that problem on my own time — and I’d like to do more of it.

What I’m looking for

The chance to do
this work
inside a brand whose mission
I actually care about.

Visual systems. Product design. Hands-on craft. Inside a brand at the intersection of visual experience and audio storytelling — where the bar is unusually high and the medium is genuinely interesting.

Thank you for your time.

matia@wagabaza.com · portfolio.wagabaza.com · design.wagabaza.com